Briefing: Students need to learn how to save money for after their studies. At the moment a lot of students don't save money. They can't buy a house or have a buffer after they graduate.
Insight: Students spend money without thinking about the future.
Idea: A webshop where the most stupid choices become the most valuable lesson. By buying the krep in the webshop the money you spend goes straight to your saving account. The krep you buy makes you save money.
24H Pitch Jongehonden for client Rabobank
Matthijs Haagsman & Naomi Brusselman