Briefing: Explain the recent renovations to railway and the train stations of Amsterdam. Also high light the fact that Amsterdam has multiple train stations and not only Central station.
Concept: There is more than Amsterdam Central.
Our Idea: Every station has it's own story. Each of the of stations of Amsterdam will be presented by a person that lives or works in the area of the station. The person wil tell why his or her station is more convenient than Amsterdam Central.
Collaboration Ogilvy & BIGSHOTS