Briefing: Create a product based upon a social issue and familiar cultural imagery.
Concept: Need thicker skin?
Idea: Using the familiar packaging of nicotine patches which deter cigarette cravings, we created a product in satire of those sensitive to topics of gender and race. A product to thicken the skin of those who struggle to discuss today's issues of societal focus.
Nicki Brancatisano & Naomi Brusselman